By Nicolas Cole
We live in a day and age now where entrepreneurship is “cool.”
I remember being a teenager, obsessed with the World of Warcraft and online blogging, and being met with complete and total opposition when it came to building a career for myself on the Internet.
Today, digital entrepreneurship is exceedingly common.
In fact, more and more young people see the Internet as their greatest asset for turning what they love into a viable career path.
If you want to get into entrepreneurship at a young age, then here are 3 lessons that took me a while to learn—and will hopefully save you some valuable time.
1. What’s Your “Reason To Believe?”
This is a lesson I learned working at my first (and only) job out of college, a digital marketing agency in Chicago called Idea Booth.
If your product/service disappeared from the world tomorrow, what would the world be missing?
Would anyone care?
It’s a tough question, but it’s also the most important question.
Why should people pay attention to what you’re doing?
Why should people BELIEVE in you!
Successful marketing comes from having a clear vision free of rationalization. As a mentor of mine, Ron Gibori, used to tell me:
“The moment you start rationalizing with your customer, you’ve stopped selling them the dream and started selling them a product or service.”
You shouldn’t have to “convince” anyone.
People should hear your message and want what you have to offer.
Before you really start marketing what you do or whatever it is you’re selling, you have to come to some conclusion as to what you want them to BELIEVE about you.
2. Quality and then More Quality
There’s this common misconception in the digital age that what you share online should be good, but it shouldn’t be everything you know.
You shouldn’t reveal your secret recipe — that’s what people pay for!
The best blog posts and content pieces are the ones that walk any person through the tough questions.
They’re the ones that “bare all” and tell it exactly like it is.
Virality is not always about shock value or entertainment. It’s about REAL value.
It’s about educating a reader to the point where they feel as though you just gave them something of extreme value without them having to pay a cent for it.
This is what earns their trust and makes them willing to then become a customer or consumer in the future.
So, when marketing your product or service, over-deliver.
Give more than you should.
Share relentlessly and show people that you aren’t just selling something.
You are giving—and giving far more than is required.
3. If You Can’t Measure It, Don’t Do It.
Another saying my mentor, Ron, used to tell me all the time:
“If you can’t measure it, don’t do it.”
What this means is, you might think you have a great idea, you might love how it looks and feels and you think everyone is going to love it…
…but take a step back.
How are you going to measure its success?
And more importantly, is this effort continuing to drive the larger goal for your business?
Young entrepreneurs fall into the trap of wanting to do “everything.”
It’s a never-ending cycle of throwing things at the wall and seeing what sticks.
And rarely is this approach a good idea.
It’s far better to get clear on your end goal, find ways to work towards that goal, and then put specific metrics in place that will help give you feedback as to whether or not you are moving in the right direction — or if you’re moving too slow or too fast.
Without measurement, your efforts will leave you feeling like you’re doing A LOT without getting much DONE.
This article was first published at www.artplusmarketing.com
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