The new sponsorship will raise the profile of these championships which will in turn give the sport a huge boost and further allow ASA to grow athletics.
Athletics South Africa (ASA) is excited to welcome Twizza as the title sponsor of the Twizza ASA U/18 and U/20 Track and Field Championships that will take place between 28 and 30 March.
These Championships are the breeding ground for the next generation of South African athletics heroes. The success of this championship was proven through the performances of South Africa’s athletes at the last World U/18 Championships in Nairobi in 2017, with 5 gold medals, 3 silver medals and 3 bronze medals being raked in by the South Africans.
At the IAAF World U/20 Championships Tampere 2018, South Africa finished sixth overall despite being level on three golds with USA, Ethiopia and Great Britain – all of whom had more silver.
“We are excited to welcome Twizza as the title sponsor of the Youth and Junior Championships,” said Aleck Skhosana, the President of ASA. “The standard of South African athletics has shown tremendous improvement at both the junior and senior levels over recent years. The support of a title sponsor allows us to host a world class championship where South Africa’s Junior Track and Field stars can shine, taking their talent to the next level.”
Ajee Valentine, Twizza’s National Sponsorship Manager said: “Twizza is South Africa’s first official Proudly South African carbonated soft drink. We are exceptionally proud to be the title sponsor of the Twizza ASA U/18 and U/20 Track and Field Championships. Track and Field is the flagship of world athletics, where SA boasts immense talent at both the junior and senior level. The championship provides us with an excellent platform to support Track & Field, while creating awareness of the Twizza brand and product. We want consumers, including athletes and supporters, to experience Twizza’s great taste and quality.”