I Am Inspired To Empower The Young People To Discover Their Full Potentials.



Esther Neema is currently representing her country (Kenya) at the Africa Youth Development Commission (AYDEC). And She’s the main communication advisor for LAMUKANI in the rural coast of Kenya, she’s also serving the same capacity at the Yali Nairobi Alumni Network (YNAN).

Esther Neema is the founder and president of Dream Tribe. She fully believes Dream Tribe can help young people fulfill their dreams in enterprises, business development, public and marketing.

Esther has a rich background on stage in acting and in journalism. And she’s passionate about youth and entrepreneurship.

1. How did the idea for your business come about?

I started my first business as an events company. Then it evolved in to catering. I notice that my greatest challenge was access to markets. So, I start to revisit my business and wonder how can I expand the business. This is where the ides started. It was key to create a system, so that we don’t just get lucky, we have a plan and above all, a community, that becomes a support system.

So, on this faithful day at 4:00 in the AM, in 2016, I got an epiphany. What if we had a network, a community of people in Business and Marketers! Then we would share networks and more links to markets. That way, entrepreneurs would always have a tribe to belong.

I called it the Network. It was going to be everything I wished I had as an entrepreneur, a home and the community that I had always wished for.

It was a chance for all of us to participate in something bigger than ourselves, fueling everybody’s dreams through collaboration. It was going to validate 1000 dreams in time.

2. What was your key driving force to become an entrepreneur?

Leaving school, it never occurred to me there was a world of entrepreneurship. Having studied PR, the government spokesman, Alfred Mutua, then was my role model. I could see myself strutting the world as one, perhaps in red high heels, red lipstick. Well, this vision was until I got my first job, and I was bored to death in the afternoons literally having to lift my feet in the air daily not to dose, reaching work just before the 9:00 am, rushing in wearing my heels at the gate since it was a rule.

And I remember being so unsettled, and thinking, yo, this can’t be it!!! So one day, in my wandering years, my father, took my brother and I to the Market, walked us in to the stalls, literally taking all brochures to show us trade, I was Soaked in speeches on Rich Dad Poor dad. And there I was writing notes, as if this was just the bible. Astound by this huge possible world surely. You mean. He told us narrative of his hustler friends who straight out of college went in to business, and now could buy the world. I was sold out

3. How did you come up with the name for your company?

In Africa, Tribe have such high importance for individuals. They provide a great support system and a sense of belonging. I wanted a space where entrepreneurs can belong.

4. How did you raise funding for your venture?

I have funded myself, through working on jobs. I have occasionally gotten support from family.

5. How do you build a successful customer base?

Through social media and being part of many networks. Many are also friends and former colleagues.

6. How do you market your business, and which tactics have been most successful?

Social media has got me many clients. I am constantly talking about Dream Tribe. That way, many people have approached me to work with them. Equally I pitch to corporates directly.

7. What kind of culture exists in your organization, and how did you establish it?

I observed that in an African community: “Poverty was a foreign concept. This could only be really brought about to the entire community by an adverse climate during a particular season. It never was considered repugnant to ask one’s neighbors for help if one was struggling .In almost all instances there was help between individuals, tribe, Chiefs, etc. even in spite of war” This explains why a community may have poor people but it may not have beggars”

Thus by using the same African spirit of coming together, establish great communities that influence great change in the entrepreneurship sector.

In Africa, the problem of one,is the problem of all. In Kenya, Haraambe made everything achievable. Tanzania Ujamaa ensures everybody wins. South-Africa, Ubuntu ensure that the principle of humanity thrives above all. In the sense that for a community to be well, all must be well.

How can these African principles engrained in our values leverage our success as traders in Africa. That together ALL and not ONE we leverage our unity for larger markets and a louder voice. In Business, the Indians, Somalis, and Kikuyus practice this, and you see their success in business is unquestionable. So you and Me, and every business person needs that sense of brotherhood, that we may equally survive. “Leave behind no one” and at last “Create an Africa that we want” That indeed should be our legacy

8. What motivates you?

I am motivated to see more young people live the life of their dreams. And I am inspired to empower the young people to discover their full potentials.

9. How do you generate new ideas?

I have many Dream Teams and together we come up with great ideas.

10. Do you believe there is some sort of pattern or formula to becoming a successful entrepreneur?

1+1=2. In most case, it is not about Re-inventing the wheel. It is actually about choosing paths. In most cases, paths had pegged consequent results. It is the reason gaining knowledge or for the first time accepting that you are short, you would start experience different experiences. Thus in learning a lot from others, we save on time and stop gallivanting aimlessly. We now start to move with a purpose. I was blessed to have amazing women who taught me and showed me the way, starting from my producer, who not only believed in me and gave me my first TV job and literally introduced me to make up and power, to the women that I interviewed on the show who were power itself, who I would later follow for life skills. Forever grateful that these women, let me in to their spaces, and that I would forever be a different person, than who I was before I met them.

11. What is your favorite aspect of being an entrepreneur?

FREEDOM: having this lifestyle allowed me to do the many things. Allowed me to spend my twenties learning, maybe not making as much as all, he he he he, some days I was below the poverty line. It was only when I looked back that I realized, I was now becoming “overqualified”. Being a perennial volunteer had built my expertise. And learned mostly, You are whoever, you say you are.


Thus, it became key to discover: What am I made of, my capacity? How far can I stretch? Who do I want to be? And most importantly made me discover Multiple sources. And no oe could stop me.

12. What has been your most satisfying moment in business?

When we see satisfaction in who we are serving and actually get paid for it.

13. What piece of advice would you give to university graduates who want to become entrepreneurs?

Trade as something so noble. Half the time you are feeling ultimately crazy for an idea that sometimes doesn’t even make sense to even you. That you have to chant you are amazing on the daily to maintain sanity, before anything particularly shows for why you are gallivanting the universe. And you may wonder, why would anybody want to feel like this eh???

Far from the truth though, something is happening in your heart, your body and soul. You are probably working round the clock for something you feel strongly about, that sometimes wakes you at 3:00 in the am, because you can’t imagine never having given your dreams a chance. Staying late at night after work for it. Trying to discover the how, because your why is so strong.

You have big dreams that force you be better, to serve better and give more your contribution to earth. You learn every day, you grow, you negotiate, you shamelessly sell. Somehow you become a force in time. You wear many hats that you can be anyone in a company, you have had to do it all by yourself, before you find fellow dreamers. YOU BECOME, you are different.

You learn you can give it to yourself, you become your CEO, your marketer, and your greatest cheerleader. You learn to be social and basically a better human. How powerful!!! You can have your cakes and eat them all. You don’t take no for an answer when it comes to your dreams, you Just do it!!!

You learn, as my mentor put’s it, there is no shame in the game. And you just keep moving until you see the magic. And nothing is more beautiful than when you realize, I CAN DO IT!!! And it wasn’t really hard, it was simple. I feel those are the things that make it all worth it. You can do it.

And above all, you get to serve humanity in a large way by providing solutions to the problems we experience everyday.

12. If you had the chance to start your career over again, what would you do differently?

I wouldn’t, I guess

13. Who has been your greatest inspiration? Oprah

14. If you had a magic stick, which are the three things you would change in the world?

  • I would ensure equality of opportunities.
  • I would upgrade slums.
  • I would make everyone believe in themselves.

15. What is the part of your life experience you would alter if you had the chance to?

I would have studied business.

16. If you were to write a book about yourself, how would you name it?

Esther Unchained.


Nigeria: Youth Involvement in Ballot Boxes Snatching Must be Avoided – Lawal

Mr Lawal Gurama/Political Analyst & All Africa Youths Platform (AAYP) Member

By Azugbene Solomon

Mr Lawal Gurama, the political analyst and member of All Africa Youths Platform (AAYP), condemned the involvement of youth in ballot boxes snatching in some voting polling units centers in Saturday’s 23rd March 2019.

He said this while he was online interview with AAYP Media Twitter Handle @aayp_media.

What is your opinion about the youth snatching ballot boxes for bad politicians?

“Actually, youth involvement in ballot boxes snatching must be avoided for our democratic system not to go astray.

Youth helping some nonchalant politicians to archive self political goal against any nation interest will hold that nation hostage not to progress.”

Is it right for any youth to be killed for stealing ballot boxes?

” Nothing is wrong in killing ballot boxes snatches against a state, which is enough to kill any nation’s growth.”

What is your advice or warning for any youth working for bad politicians?

“Youths should create a job or fined something doing than helping undermining their fruitful future and destroying their greater tomorrow in carrying out services for fraudulent mischievous politicians.” Lawal said.

Interact with AAYP media team with Twitter Handle @aayp_media or Whatsapp: +2348154907978

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Source AAYP

Nigerian youths need mentors with values to become competitive

By Benjamin Alade

Founder, Thinkation, Ubong King, in this interview with BENJAMIN ALADE, speaks on how Nigerian youths can explore their potentials through creative thinking while giving insights on its second edition of Thinkation. Excerpts:

Can you tell us about Thinkation?

Thinkation is an event positioned to change the paradigm of the mindsets of people, particularly the young people of Africa and especially Nigeria.

It is a word coined out two words, Thinking and Education.

Nigerians are very educated both local and internally but they do not excise themselves in Thinking which leaves them being dependent on others when they have all it takes to attract the world to them.

What propelled the concept ‘Thinkation’ and who are your target audience?

The indices regarding youth growth/population in the country against productivity is not good.

75 per cent of our populations are youths under 45 years, which computes about 135,000,000 youth in a population of 180,000,000 as at 2006 census.

It is reported that 40 per cent of the youth population cannot be employed because they don’t have skill – Please note that there is a difference between education and skill.

So we have so many young people who are educated and not thinking. The target audiences are young people between 18 and 45 years.

Nigeria ranks highest in out of school leavers in the world, what efforts are in place through Thinkation to tackle this?

Entrepreneurship education is the way out. Our curriculum needs to be overhauled to accept that the worlds trend have change.

To keep them in school, we need to give them direction to show them where the world is going and they will be ready to learn.

We also need to improve the quality of our teachers and what they teach to our young minds.

Being the second edition, what sustainability processes are in place to retain the programme?

Content is continually shared on all our platforms and mentoring sessions also hold. Those who show interest grow into mentoring from our platforms and they attend master classes and Mastermind meetings.

Youths are easily carried away especially with social media, which sometimes corrupt their thoughts, how would this forum change the mindset of participants?
Youth follow what you give them, either good or bad.

The attention span of a youth now is nine seconds only so you need to engage then in ways that you can keep them hungry for more.

We need to pass more value content messages to them via this same social networks that they live daily on.

This event will have a lot of stories that they can relate with and also real life scenarios they can hear. The facilitators are not the textbook type.

Even with the ‘Not Too Young To Run’ bill being passed into law, active participation of youths in politics is still low. How would this initiative change the narrative?

It is one thing for a bill to be passed into law and another thing for the actualisation of the activity of the bill.

The question to ask is that are we ready for the responsibility it comes with, have we prepared ourselves to do politics as it should be done. I think we are only 30 per cent ready.

We need to push our understanding of how politics should be done or we will be doing politics like the people we are fighting to leave office.

What were the significant achievements recorded after the first edition?

Many young minds were challenged and some started some progressive activities for themselves. The hunger rate to win in life is more now and it will show for the long term.

What do you see as the greatest challenge confronting youths, especially in Nigeria?

The dependency mindset being fed to us from wrong models and wrong educations techniques.

There are no jobs out there, we should change the curricula to teach our team how to create Jobs and reduce the unemployment quotient. Our youth need mentors with values.

In what ways can the government help in making this dream come to reality?

I believe the government needs to be sincere with their decisions when it comes to strategic development of the community for the mid and long term.

Constant reviews of the Global Competitive index reports should be reviewed and look at areas where we can grow competitively. Then we challenge ourselves to it for a better enabling environment.

Compared to other parts of the globe, would you say youths in these parts have become competitive?

We are way behind but we have more values than youths outside.

How best can youths achieve their potential in this forum?

Through the discipline of mentorship and it must be intentional.

Going forward, what is the future of Thinkation?

I hope it turns into a movement that will drive the soul of our youth to protecting the integrity of our own Nigeria that our fore fathers fought to keep.

What is your expectation for the second edition?

It will be educational and Fun.

Source Guardian Nigeria