Nigeria: RoSF Grooms youths on enterprise, entertainment, others

By Editor

In order to encourage enterprise and build capacity among youths, Rose of Sharon Foundation, through its Youth Empowerment Programme (YEP) recently organised a workshop where seasoned professionals in various fields mentored young people on life-changing skills for self reliance.
The programme with the theme- Young Entrepreneurs of the 21st Century: Bridging the Knowledge Gap is the third edition and more than 500 youths participated at the workshop.

Experts at the seminar focused on leveraging technology for global competitiveness, how to thrive in the Agricultural sector and developing financial management skills.

They also taught participants how to succeed in the entertainment and fashion industry and how to bring their business to light using online digital marketing.

Speaking at the event which held at the Yaba College of Technology, Lagos, RoSF Founder, Mrs. Folorunsho Alakija, said YEP is the foundation’s career development and capacity building programme for graduates and undergraduates, job seekers, working class and self-employed youths.

She said it was tailor-made to address specific career needs of the participants.

“The aim is to equip them with knowledge and life-changing skills they need for self-reliance to support their families and become a useful part of the society,’ she added.

While noting that dearth of knowledge abounds among young entrepreneurs, the founder said it is imperative for them to get the requisite information and knowledge before embarking on any venture.

Alakija pointed out that entrepreneurs must understand the dynamics of the industry to avoid falling into land mines.

Speaking on finance management skills, Finance Management Consultant and one of the lead speakers, Mr. Adewumi Oni, stressed on the need to control the usage of money to ensure successful prosecution of business initiatives.

To do this, he outlined steps for entrepreneurs to take to scale likely financial challenges in business.

According to him, having a financial plan, setting a budget, and learning to live within one’s means are essentials for every entrepreneur.

Oni also advised participants to develop multi streams of income, invest more in assets than liabilities, avoid get-rich-quick schemes, learn how to leverage on people’s experience, strength and resources and borrow only to finance asset or income yielding investments while also investing in themselves.

Speaking on Entertainment and Fashion: Perspectives for Youth Empowerment, award-winning actor, and movie producer, Chioma Chukwuka Akpotha delved into how young entrepreneurs could bridge the knowledge gap in entertainment and fashion.

According to her, youths need to tap from existing knowledge from experienced practitioners to break into the industry and make impact.

“You need experience, wealth of knowledge and you need to be in the presence of those who can use experience to guide you,” she said.

Akpotha stressed the need for entrants into the industry to network and relate with people who are doing well in their areas of interest.

According to her, being a young entrepreneur may not be easy, but it is very rewarding.

Other speakers at the event include a life coach, Ambassador Utchay Odims, Digital Media Consultant, Mr. Jude Oguta, Managing Director and
Chief Executive Officer, Sophia ERP Limited, Mr. Conrad Adigwe, Managing Director and Chief Executive Officer, Moore Money, Mr. Yussuf Billiamin Moore.

This article was first published on 8th, December 2018 by Guardian Nigeria.